Privacy policy

trickroo.com (hereinafter referred to as "we") is fully aware of the importance of user personal information security and privacy rights. We always follow the principles of "lawfulness, legitimacy, and necessity" to process the personal information you provide when using our online grocery shopping services. This privacy policy details the scope and rules of our collection, use, storage, and protection of personal information, as well as your privacy rights. We recommend that you carefully read and understand it before registering an account, browsing products, or completing a transaction. Your use of our services constitutes your agreement to all of these terms. Required Information: You will need to provide your mobile phone number or email address (if registering using the customer service email service@trickroo.com, this will only be used for account verification and password recovery) and set an account password. This information is used to identify your account, prevent risks such as account theft and fraudulent registration, and ensure account security. Optional Information: You can add information such as your name, birthday, profile picture, and frequently used delivery addresses (you can save multiple addresses for quick ordering). This information can improve shopping efficiency (for example, you don't need to re-enter your address every time you place an order) and receive reminders of birthday-exclusive grocery deals. Not adding this information will not affect the use of basic shopping functions. Necessary order information: To complete the product delivery and transaction closed loop, you need to provide the recipient's name, contact number, detailed delivery address (including province/city/district, street number, and zip code); when making payment, you need to provide payment account related information (such as the last 4 digits of the bank card number, third-party payment platform account ID). We do not store complete bank card passwords, payment verification codes and other sensitive payment data. We only synchronize payment results to confirm the order status. Order-related information: The system will automatically record your order details (product name, category, quantity, price, order time, payment amount, logistics order number), payment time and method, refund/after-sales records. This type of information is used for order tracking, logistics arrangements, after-sales processing and retention of transaction vouchers, in compliance with the legal and regulatory requirements for the retention of transaction records. Device and behavior information: When you browse the website, search for grocery products (such as "kitchen storage boxes" and "retro cultural and creative products"), view product details pages or participate in promotional activities, we will collect your device information (device model, operating system, IP address, browser type, device unique identifier), browsing behavior (product categories viewed, duration of stay, click paths, products added to the shopping cart but not ordered), and search keywords. This type of information is anonymized and is not associated with your real identity information. It is only used to optimize website functions and product recommendations. Interactive information: If you participate in product reviews, order sharing (uploading photos/videos of product use), and community discussions (such as sharing grocery experience in official WeChat groups), the content you actively post and interaction records will be collected. This type of information is used to enrich user shopping references and optimize product recommendations. You can choose whether to make your reviews or order sharing content public (you can set public permissions in "Personal Center - Evaluation Management"). When you contact us through the customer service email service@trickroo.com, online customer service, after-sales hotline or feedback form, the communication content you provide (such as order problem description, product quality feedback, service suggestions), relevant supporting materials (such as photos of damaged products, logistics vouchers), and reserved contact information (for following up on feedback results) will be collected. This information is only used to address your needs and improve service quality, and will not be used for other irrelevant purposes. User information management and control standards: Strictly divide the information access rights of internal personnel, and only allow personnel in necessary positions responsible for order processing, customer service, and technical maintenance to access personal information within the scope of their work, and they must pass the "work number + password + SMS verification code" triple identity authentication to access. All employees who come into contact with user personal information must participate in privacy protection training and can only take up their posts after passing the assessment; they must sign a "Personal Information Confidentiality Agreement" upon joining the company to clarify information protection responsibilities. If the agreement is violated, they will bear legal liability and compensation obligations. Regularly conduct internal audits of personal information processing processes to check whether there is any risk of abuse of authority or information leakage; establish a privacy protection supervision post to receive reports from internal employees and users, handle violations in a timely manner, and publicize the results (not involving user privacy information). If you do not wish us to recommend products based on your browsing behavior, you can disable the "Personalized Recommendations" feature in "Personal Center - Privacy Settings." This will result in general product recommendations being displayed without affecting other services. If you do not wish to receive marketing text messages or emails, you can click the "Unsubscribe" button in the message you receive, or cancel your notification authorization in your account settings. After unsubscribing, you will no longer receive marketing communications. We will update this Privacy Policy as appropriate based on legal revisions, business adjustments, or technological developments. Updated terms will be prominently posted in the "Privacy Policy" section of the trickroo.com homepage for at least seven days, and notifications will be sent to your account-linked email address or SMS (important updates will be sent separately via email).

If you continue to use our services after these terms have been updated, you will be deemed to have agreed to the updated terms. If you do not agree to the updates, you may stop using our services and request account cancellation. We will process your personal information in accordance with the original terms until your account cancellation is complete.